Digital Marketing Specialist / Inbound Marketing Specialist

Job description

As a Digital Marketing Specialist, you can expect to create, manage, and ananlyze multi-channel inbound campaigns that leverage different strategies to drive a powerful customer acquisition.

Job requirements

  • Work with Digital Marketing Manager to build a powerful demand generation strategy that attracts a qualified audience to pass qualified leads to sales.
  • Creating, managing, and executing multi-channel marketing campaigns leveraging inbound marketing, email, campaigns to drive customer acquisition.
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Monitoring, analyzing, and optimizing global social media campaigns across major Social Media channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers.
  • Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics.
  • Propose new and improved inbound marketing campaign ideas.
  • Result analysis in order to take decisions regarding demand generation actions.

Qualifications: Bachelor’s or master’s degree in marketing or a related field

Tools Knowledge: Salesforce, Pardot, Google Analytics, Google Ads, LinkedIn Campaign Manager

Skills: Ability to work in a fast-paced environment, Creative thinker, Analytical mind, Organized, Attention to detail

Experience: 2 -3 years

Languages: Fluent english