Digital Marketing Specialist / Inbound Marketing Specialist
As a Digital Marketing Specialist, you can expect to create, manage, and ananlyze multi-channel inbound campaigns that leverage different strategies to drive a powerful customer acquisition.
- Work with Digital Marketing Manager to build a powerful demand generation strategy that attracts a qualified audience to pass qualified leads to sales.
- Creating, managing, and executing multi-channel marketing campaigns leveraging inbound marketing, email, campaigns to drive customer acquisition.
- Optimize marketing automation and lead nurturing processes through email, content, and social channels.
- Monitoring, analyzing, and optimizing global social media campaigns across major Social Media channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers.
- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics.
- Propose new and improved inbound marketing campaign ideas.
- Result analysis in order to take decisions regarding demand generation actions.
Qualifications: Bachelor’s or master’s degree in marketing or a related field
Tools Knowledge: Salesforce, Pardot, Google Analytics, Google Ads, LinkedIn Campaign Manager
Skills: Ability to work in a fast-paced environment, Creative thinker, Analytical mind, Organized, Attention to detail
Experience: 2 -3 years
Languages: Fluent english